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Social Media Manager

Jobot

Bedminster, NJ 07921
Posted at 30 Jan, 2024
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Description

Hybrid Social Media Manager - Bonus + 90% Employer Paid Health Benefits - International Company

This Jobot Job is hosted by: Devin Camp
Are you a fit? Easy Apply now by clicking the "Apply" button and sending us your resume.
Salary: $100,000 - $155,000 per year

A bit about us:

We are privately owned international company seeking an experienced and creative Social Media Manager to join our healthcare solutions marketing team. The ideal candidate will have a passion for all things marketing and technology, a knack for connecting with current and future customers, and a firm grasp of the major marketing platforms, tools, and strategies. This role involves leading our social media strategy, creating engaging content, measuring its impact, and driving our brand and business objectives.

Why join us?

Benefits:
  • Flexible hybrid schedule, potential to be a fully remote position
  • 90% employer paid insurance + HSA
  • Generous PTO with annual increases and rollover option
  • 10 paid holidays + closed between Christmas and New Years
  • 401k with 3% match

Job Details

Responsibilities:
  • Lead the organic, paid, and influencer strategy on social media to grow brand awareness, drive sales, and build customer loyalty.
  • Work cross-functionality with marketing, e-commerce, sales, and agencies to create and manage content pipeline in alignment with corresponding objectives.
  • Create comprehensive briefs for all social media and related assets including post copy, page banners, landing pages, and emails.
  • Communicate across the organization key consumer insights, campaign performance, and relevant social media trends.
  • Leverage social listening to measure brand awareness and sentiment in addition to identifying emerging topics.
  • Manage budget and forecasting for all social media related activities.
  • Build a strong organic social media strategy that fosters community through educational and entertaining content while keeping the brand top of mind.
  • Manage all page descriptions, content, boosting, and performance.
  • Engage with social media followers and potential customers to grow social media community that bolsters brand interest and affinity.
  • Manage social moderation report in compliance with SOPs including direct messages and adverse events.
  • Collaborate with brand manager to create copy and creative assets for organic and paid purposes.
  • Manage agency in executing paid social campaigns, A/B tests, brand lift studies, and reporting.
  • Optimize campaigns to achieve goals across KPIs including ROAS, CPA, engagement, ad recall, and traffic quality.
  • Develop and nurture influencer and affiliate marketing program that sources top-tier creators to produce high-quality content supporting ongoing brand initiatives.
Qualifications:
  • Manage influencer and affiliate relationships, platforms, usage rights, payments, and reporting.
  • Bachelor’s degree in marketing or related field.
  • 4+ years of experience in social media marketing.
  • Advanced experience with buying media, setting objectives, defining audiences, and managing campaigns on Meta Ads Manager and TikTok Ads Manager.
  • Proficient with Google Ads Manager and GA4.
  • Experience with creating all content types e.g., portrait, landscape, in-feed, reels, stories, influencer, UGC, CGC, static, videos, motion design, GIFs.
  • Ability to manage several projects simultaneously and successfully execute on time against competing and shifting priorities.
  • Strong understanding of media metrics and attribution.
  • Ability to transform creative and campaign performance into consumer insights that can be leveraged across the organization.

Interested in hearing more? Easy Apply now by clicking the "Apply" button.