Creative Marketer

World Class Electronics Product Company This Jobot Job is hosted by: Tim Thompson World Class technology group accelerating global innovation. Create cutting edge Test & Measurement equipment to accelerate global innovation. Conduct comprehensive and up-to-date market analyses for the target industries ~Gain insights into business performance, market drivers, and trends. ~Utilize your engineering background to craft impactful marketing plans and execute product introductions that align with market objectives. ~Foster close collaboration with the marketing team and sales channel to understand challenges in the selling process. ~Generate educational content highlighting product capabilities, addressing specific customer needs. ~Bachelor's degree in Electrical Engineering (BSEE) or equivalent engineering experience (MBA is a plus). ~Over 3 years of experience in engineering and/or technical marketing. ~Profound understanding of B2B marketing principles, encompassing demand generation, account-based marketing, and content marketing. ~Blend of creative and technical thinking, analytical skills, communicating critical success factors and deliver tangible results. ~Willingness to engage in up to 30% domestic and international travel as needed.